BBB National Programs, National Advertising Division  |  August 24, 2026

BBB National Programs’ National Advertising Division determined that Hims & Hers Health has a reasonable basis for its claim that a combination product containing finasteride and minoxidil, marketed as Hims Hair Hybrids, works better than either ingredient alone. The decision came in response to a challenge from Kenvue Inc., which also contested claims that Hims & Hers products are doctor trusted and dermatologist recommended. NAD recommended that Hims & Hers discontinue the dermatologist recommended claim, finding the company’s dermatologist trust survey was not a good fit to substantiate it, and recommended modification or discontinuance of related claims about safety and side effects. Hims & Hers can appeal the decision to the National Advertising Review Board. The case is the latest in a series of NAD challenges testing how far survey based evidence can stretch to support expert endorsement and safety claims in health and wellness advertising.